I’m a copywriter and communications specialist with more than 20 years of experience.
Nailing high-quality charity communications is my passion.* Fundraising, campaigning, engaging, informing, persuading – wherever there’s a need for strong communication. I’m excellent at what I do. I LOVE what I do. And there’s a fair chance I’d love to do it for you.
*Do I do other comms, too? Yes. Once you’ve persuaded people to give away money, you can do anything.
About me

Shooting a brand film in London.

Making a fundraising film in Malawi. Photo: Alex Baker Photography

Collecting stories post-conflict in Iraq.
Reporting on a food crisis in Burundi. Photo: Tom Price Photography
I worked in-house until going freelance in 2025. I’m a doer – a copywriter and a creative – but I’m also strategic. My in-house roles went from junior level through to officer, manager and head of fundraising and communications, so I can cover a lot of bases.
If it’s comms you need, I can probably help. And if I can’t, I’ll say so from the start. Scroll down the page to see what I can offer. Or head to the testimonials to read what other people have to say about my work.

Freelance copywriter, drinking tea and absorbing stories. (That’s me in the middle.) Photo: Tom Price/Ella’s
my top three
writing & Editing
I can write for you from scratch, or edit your copy. I work to brief and on brand. (No brief? No problem, I can send you my template). Stories, reports, web copy, t-shirts, social posts – you name it, I’ll do it.
consulting
I’m always happy to help elevate your communications, offer solutions to problems, and add strategic or creative value. I can cover concept through to delivery, and have a strong network of creatives and suppliers.
story gathering
I’ll find the story, draw out golden quotes to make it sing, and tell it well. I’ve interviewed people all over the world; when things are great, and when they’re tough. And I always do it with kindness and humanity.
full menu of services
If you need something that’s not listed here, ask me just in case. If I can’t help you, I may be able to suggest someone who can.
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Creative copywriting, persuasive copywriting, b2b copywriting, b2c copywriting, reports, bids, articles, emails, fundraising appeals…. There isn’t much I can’t write. If I’m not confident I can do a good job on your brief, then I won’t take it on.
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There aren’t many things more rewarding than taking an average piece of copy and making it excellent. (So says the marketing copywriter!) I can make you sound really good.
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If you need support with content ideation or sourcing, I can help. Web content writing and social copy are right up my street, too.
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I’m a natural problem solver, and can make things happen when it comes to comms. So if you have a challenge, need ways to push forward a project or idea, or want to make your communications, monitoring and evaluation or case for support better, I’d love to help.
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A strong, clear narrative is the backbone to any good film, talk or speech. I can help you build it.
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I can help you with ideas for a new product, event, resource, campaign, or something completely different. I can work with designers and other creatives you already have on board, or I can recommend excellent people from my network if you need.
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No-one wants typos, inconsistencies or clumsy wording. Proofreads are always worth that very tiny bit of extra time and budget, to get the best result. Or, if you want your comms to sound more ‘you’ rather than ‘who?’, ask me about brand reads.
I delivered the event concept, key messaging, speaker briefings and all creative collateral for this lovely gala dinner. Photo: Ella’s
Because it can feel like a risk to work with someone new,
I have an introductory rate for all new clients.
My comms heroes
Clarity of information
Tell me your thing, and I’ll communicate your thing in a way that’s accessible and engaging.
Plain language
I’ll steer you away from jargon and baffling words unless there’s a good reason not to.
beauty
Clear copy can be beautiful. I’ll make sure you speak to hearts as well as heads.
Story telling
Stories keep it real, interesting and relatable. If you’re lacking a story, I’ll find one for you.
brevity
Less can be more. Let me help you get to the point and cut out the fluff.
An emotional punch
But without going over the top. There’s enough drama in the world without sensationalist copy.